TITLE OF WORK 2011

GOAL

Introduce a high-end Men's tie that stands out and cuts through the clutter.

APPROACH

Tying the knot between art and fashion.

Highlight this marriage of art and fashion in a way that draws intrigue and excitement from the male consumer. Drawing on key elements of the fine art world, we worked on everything from concept development and packaging to all aspects of production and sales to the development of an e-commerce site and social media presence.

RESULTS

Title of work is stocked at Barneys New York, Neiman Marcus, Urban Daddy, Holt Renfrew in Canada, and Isetan in Japan. This exciting venture for RO NY's incubation unit that has inspired additional projects to be released in 2012.