RALPH LAUREN 2011

GOAL

Launch Big Pony for Men and LOVE fragrances.

APPROACH

The RO in Ralph

Integrate the Ralph Lauren DNA in each fragrance (something we know intimately from our long term partnership with the company), consistently keeping in mind the evolution of the brand. We developed all points of contact the fragrances had with the consumer: from the design of sales meeting rooms to product packaging to store merchandising, PR materials to the promotional items for each fragrance.

RESULTS

Our impactful design, in line with tradition but taking a fresh new tact, continues to feed and maintain their presence in luxury retail sites around the world – from airports to grand department stores.