NAPOLEON PERDIS 2010-2011

GOAL

A leading make-up brand in Australia looking to break into the US market.

APPROACH

The Napoleon Complexion.

Through research we found that the product line could gain traction quicker within a wider, non-cosmopolitan consumer base, rather than for a saturated inner-city market.

We contextualized the identity of the brand through its founder's personality; an exuberant character with a strong voice, in the 'Napoleon Says…' campaign. Over the top styling of gold military jackets and attitude gave the product a slightly regal, kitschy touch reflective of the strong personality behind the brand.

RESULTS

Our campaign helped to sell in the brand in over 100 doors and led to the agency working on NP Set, a more casual and less expensive line sold at Target.